We periodically sent out a team update, aptly named the Surf Report, that is intended to help our extended team understand the unique way that Crossover Health is approaching our opportunity to create next generation care.
Hope everyone is going well and getting settled into the new year and is following along with all of our updates. It has certainly started off with a bang! Nothing like coming back from the break and knowing that it is just ON!
Speaking of “ON!”, I wanted to let each of you know that the Maverik’s Invitation is officially ON for this Sunday. Maverik’s is a legendary wave near Half Moon Bay where big wave surfing really came into its own. It is known for being big, cold, heavy, and just pure primal. It was featured in this falls film “Chasing Maveriks” (which was a pretty cool film by the way!). The invitational is a seasonal event, only served up when the conditions are perfect. The conditions have all come together this weekend to bring the best and most fearless surfers in the world to this epic event. I have often thought what makes these guys compete in an event like this? What drives them to challenge nature, to take on the sea in all its fury, and to tame the rolling thunder by not fighting but rather harnessing the energy, momentum, and movement? I am sure everyone of the contestants has their own answer but one thing they share in common – they are fearless.
Several years ago now, we developed our Crossover Health Core Values. We did not want this to be a pleasant exercise that we put in a glass frame and forget about. We really tried to dig deep to identify the core values that truly reflect what we believed as a company, what we were passionate about, and to have these words transcend the ideas of the founders by serving as the foundation to both how and why we do what we do. After some extensive effort, we narrowed our list to four words that we hoped would communicate our passion for our work (please see the full document)
2011 VALUES: (how we establish our culture)
At the time, I just couldn’t get comfortable with Courage. While it is a respectable and honorable word, it did not quite communicate what we intended. As we have progressed and gained more experience, I have realized my underlying discomfort was that we want our team, our culture, and our company to not just be brave and have courage, but rather that we need to be absolutely Fearless in our work. Fearless walks the line between being bold versus overbearing; confident verse arrogant; and challenges the improbable vagaries of life with the inevitability of self will and determination. While courage can catalyze you to climb the mountain, being fearless allows you to jump off knowing you will learn to fly on your way down. Somewhere between faith and fait accompli, we have been fortunate to see how being Fearless has led us to achieve more than we thought possible.
When originally proposing Fearless as a core value, the expected pushback was “how can you be fearless when delivering health care” or “patients don’t want a physician who is fearless”. We collectively acquiesced at the time (I wasn’t fearless!), but it remained a hidden, buried mental note that I could not harmonize. For those of you who know some of the Crossover Health back story, you know that at several points in our history we had to make some very difficult and risky choices based on our convictions. At each point, courage was definitely involved but it took more than just being brave to make the decision. There has always been an air of inevitability that allowed us to put just the right flair, push the right verve, and stroke the right touch at the right time. I came to realize that being fearless in doing the right thing was a form of courage on steroids. I realized it was actually the word to appropriately communicate a key sentiment about Crossover Health. I think the term is perfectly suitable for how we work in behalf of our patients, how we are trusted stewards for our clients, and how we do not relent or quit or give up or accept or settle when we are trying to create next generation health care.
In sharing this, I don’t mean to imply any heroism or self congratulations for making certain decisions or for our approach. Fearless cannot be reckless; it has to be wise enough to show restraint, but persistent enough to break down barriers, and smart enough to know when to hold back or press forward. The surfers who will be charging the waves this Sunday are definitely fearless, but they balance this with a specific type of humility based on respect. They respect the energy and force of the waves, but they nonetheless tame them and harness their power to accomplish their objectives. In much the same way, we must always be fearless in our attitude, but respectful in our approach.
So as we head into the Mavericks Invitational and a brand new year, I have made just one, small edit to our core values. And this change – will make all the difference in 2013!