Silicon Valley Human Resource Leader Joins Crossover Health

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Building an innovative health care services team focused on the patient experience

May 15, 2012 (Aliso Viejo, CA) – Crossover Health Management Services, Inc. announced today that Sarah Shin has joined the company full time as Vice President of Talent. The company manages the innovative Crossover Health Medical Group that provides onsite health care services to self-funded employers who are seeking to lower costs, increase quality, and provide a differentiated, inspiring health experience for their employees. Ms. Shin will be responsible for building the physician led care teams that make up Crossover Health’s unique care delivery model.

“I have worked in the Valley for many years, and have seen the health care challenges faced by the companies trying their best to create creative, high energy corporate environments,” said Ms. Shin. “Executive teams are realizing something that Talent Managers have known all along, that we need to help inspire people to live healthier lives which includes engaging employees much more deeply in their health. At Crossover, we do this by building care teams that share our passion for redefining the health experience, and for fundamentally changing healthcare in the process.”

Ms. Shin has been consulting with Crossover Health for the last six months, developing patient centered health staffing models as well as a talent acquisition strategy. With her full time role, she will lead Crossover’s efforts to recruit for several worksite health clinics located at some of the most innovative companies in the world. Ms. Shin’s has a demonstrated ability to recruit, train, and build high performance teams which she will now apply to healthcare. Ms. Shin joins Crossover Health from LeapFrog where she served as SVP of Human Resources. Prior to LeapFrog, she served as Director of Human Resources for Apple’s Human Resources Corporate Strategy and Hardware Engineering Divisions. Prior to working at Apple, Shin spent four years managing and developing talent for Hewlett Packard. She joined Hewlett Packard in 1999 as Human Resource Manager for the 300 employees in the Personal LaserJet Division, before being promoted as talent manager for the Imaging & Printing Group’s 15,000 employees worldwide.

“Sarah has already had a critical impact on the trajectory of our company. She brings a deep network and a wealth of experience in building and sustaining very successful teams,” stated Scott Shreeve, Chief Executive Officer of Crossover Health. “We look for Sarah to not only find the top talent in the health care profession but also to really change the paradigm of how collaborative care teams can deliver a consistently great experience for our employee members and consistently positive health care performance for our employer clients.” Shreeve mentioned Ms. Shin will focus initially on the Bay Area but will also be build teams for clients throughout the country.

To enable a transition to next-generation healthcare, Ms. Shin is currently developing the Crossover University where newly-hired care providers and medical staff are retrained in best practices regarding customer experience, team collaboration, service integration, and the unique Crossover Health approach. Crossover Health core teams consist of a physician lead, a practice manager, a registered nurse, and a host who are fully integrated with an extended care team of health coaches, fitness, nutrition, chiropractic, physical therapy, acupuncture, and massage therapy. The teams collaborate both in person as well as via emerging technology that the company is building to facilitate both care delivery and member communication.

About Crossover Health

Crossover Health designs and delivers a unique and comprehensive care experience to the employees of companies that understand the financial and cultural return of a healthy, motivated workforce. Crossover Health is a primary care medical group that integrates advanced health management services and a focus on member experience within our worksite health offering. We work closely with our client partners to optimize the benefit design, customizing our health services based on a review of health analytics, and then collaborate on delivering an inspired patient experience. Crossover Health is behind a transition from outsourced, out-of-control health spending to an in-sourced, accountable and designed platform of care. Our unique model results in reduced cost, increased quality, and improved outcomes. We are considered a unique partner in that we are innovators, entrepreneurs, and designers ourselves. Discover the magic for yourself by visiting: www.crossoverhealth.com.

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