The Power of Design
Each of our health centers is an amalgam of what Crossover is as well as the culture of the company we become a part of. You see this most clearly in the facility design. Each health center design supports our experience-based practice model, our focus on people and our passion for design, and each is developed in partnership with our clients to inspire healthy relationships while encouraging people to take ownership of their health. But each site also reflects the unique expression of each of our customers—from the crisp, polished coolness of one client to the rough-edged, let’s-see-the-studs character of another.
This same amalgam can be seen in the brand strategy and subsequent communications we develop for each of our clients. Our process initiates with the development of an identity created specifically for each employer. Much more than a logo, the identity evolves into a brand that captures the combined promise Crossover and the employer make to the employees of the organization and acts as a guide to design, communication and operations.