We love design at Crossover Health
The well-designed experience – everything from the health center to the online tools to our communication – is an essential part of our approach to truly patient-centered care. Like our care delivery, all of our design works together, in ways that seamlessly integrate our culture and that of our clients.
However, bringing design to one of the world’s most design-savvy companies was a daunting prospect, yet our collaboration with the client and the architects was incredibly productive. The 13,750 sq ft Wellness Center, located on the customer’s campus, is staffed by 8 physicians, 14 nurses, and 11 physical medicine team members, and over 15 hosts. This group sees nearly 300 patients / day from 8 to 7PM as well as Saturday hours. It uses a refined color and materials palette and carefully chosen lighting, echoing the feel of the best retail stores. But our collaboration yielded far more than simply interesting finish choices. It led to a health clinic that rewrites the rules and experience for patients and providers alike.