Katie Higgins

Chief Revenue Officer

Katie is passionate about creating a healthcare model that achieves easier access, greater affordability, and reliable outcomes for all individuals. Throughout her career, she has built and led teams that provide outstanding client service and innovative partnership opportunities for healthcare companies. Keys to her success have been identifying and cultivating great talent, and creating strong team camaraderie, which combine to help achieve ambitious business objectives with clients primarily in the provider market. Katie is also known for her commitment to cultivating rising female talent—a critical need in the healthcare industry. 

Before joining Crossover, Katie spent three years at Optum, leading teams that created innovative collaborations with health systems, which ensured the continued delivery of care and service in the local community. Prior to Optum, Katie spent 20 years with the Advisory Board Company, building account management and sales operations for new business endeavors. Her most recent role was General Manager of Strategic Accounts, where she facilitated and oversaw relationships with the nation’s largest health systems. In her role at Crossover, Katie will oversee account management, employer sales, and payer sales, and will lead marketing and corporate communications. 

Katie earned a BA in Political Science from Davidson College in North Carolina. Originally from Atlanta, Katie (and her husband, son, and daughter) now calls Portland, Oregon home. In her free time, she can be found chatting it up with the farmers at the Portland Farmers Market or hanging out on the Oregon Coast.