From Access to Engagement

Employers today expect more from their healthcare partners—not just access, but measurable outcomes.

In this webinar, our panel of experts explore proven strategies and success stories on how leading organizations and their vendors build a culture of care that drives engagement and results across diverse populations, improving workforce health. Here are key takeaways from their discussion.

Sustaining Workforce Preventive Health Across All Populations

Katie Hakimi | Vice President, Channel Team Lead at Crossover

While quality access to care is essential, employers need engagement to drive measurable healthcare outcomes. Members who understand their benefits, connect early, and stay engaged before high-cost issues arise (which ultimately reduces healthcare costs) are essential to the success of any employee benefits strategy. Crossover delivers Advanced Primary Care through on-site health centers, near-site access, and nationwide virtual care, enabling members to engage in the modality that best fits their needs. The model is built not just to deliver care, but to remove barriers (cost, access, literacy, time) and to keep members connected long-term.

Cross-Functional Engagement Engine Spanning the Entire Member Lifecycle

Stephanie Walter | Director, Member Marketing at Crossover Health

Crossover’s engagement strategy is multifaceted and collaborative, involving:

• Strategic Account Management: Defines client goals, population needs, and value pillars.
• Member Marketing: Designs audience-specific engagement strategies and multichannel campaigns.
• Customer Success Managers (CSMs): Execute on-site events, signage, digital materials, and tailored collateral.
• Medical Group: Builds trust, delivers care, and activates members through relationship-driven engagement.

This integrated team supports a continuous lifecycle approach from awareness and registration to reactivation of lapsed members.

Tailored Strategies Built on Data-Driven Insights

Carly Dolmseth | Associate Principal at Crossover Health

Engagement strategy varies significantly depending on the client’s starting point. Our team partners with the employers to collect population demographics, health needs, literacy levels, cultural context, and communication channels.

Crossover then defines value with clients using six pillars:

Quarterly Business Reviews close the loop by sharing insights, outcomes, and testimonials, which we then use to determine what’s working and adjust the strategy accordingly.

Provider-Led Engagement Through Trust, Time & Connection

Hariharan Athreya, MD | Physician at Crossover Health

Trusted relationships between the providers and their patients are core to sustained engagement. Crossover fosters this trust by offering:

• Extended Visit Times: 30 to 60 minute standard visits allow for deeper, more personal conversations, and space to address not only medical concerns but also lifestyle habits, stressors, and misinformation.
• Onsite Presence: Allows providers to build personal relationships with the entire workforce leading to peer-to-peer promotion of Crossover services.
• Low- to-No-Cost Care Reduces Barriers: Members can access Physical Therapy, Mental Health, Health and Fitness Coaching, Care Navigation and Primary Care without the financial or scheduling burdens common in traditional care systems.
• Flexible Virtual Services: Providers coordinate next-day or same-week access; plus virtual providers in other time zones can accommodate member schedules.
  These human relationships are a defining differentiator that fuels long-term engagement.

Technology & AI That Enhances (Not Replaces) Human Care

Hariharan Athreya, MD | Physician at Crossover Health

AI is being used primarily as a note-taking assistant, dramatically reducing documentation time. Providers gain time and mental space back to focus on listening, education, and trust-building. This enables deeper conversations on lifestyle habits and misinformation around key health factors like diet, weight loss, and chronic disease.

Whether you’re a consultant or a benefits leader, Crossover Health can help build a culture of care rooted in trust, connection, and measurable outcomes.

Speakers

Katie Hakimi
Vice President, Channel Team Lead at Crossover
Moderator

Stephanie Walter
Director, Member Marketing at Crossover Health
Panelist

Hariharan Athreya, MD
Physician at Crossover Health
Panelist

Carly Dolmseth
Associate Principal at Crossover Health
Panelist